888-731-4034 info@gsquaredcfo.com

Our Blog

Check back often for valuable information and practical advice.

 

What Type Of Legal Entity Should Your Business Be?

If you are starting a business, choosing a legal structure for your company is one of the most important decisions you will make. It is not always a clear decision, as there are a variety of legal entities to choose from, each with their own pros and cons. Explore the...

read more

4 Reasons To Invest In Outsourced Business Services

Far too often, business leaders become swamped with tasks that do not align with their role. If this sounds all too familiar, you should consider seeking out the resources to manage important aspects of your business, like financial strategy or IT...

read more

Observations From The 2016 IMPACT Capital Conference

This week, I had the opportunity to attend my first IMPACT Capital Conference here in Philadelphia. For anyone who is a part of the Philadelphia and surrounding areas' startup, venture and angel communities, that has not yet attended, put it on your calendar for next...

read more

Marketing Your Startup. How Soon Is Too Soon?

One of the biggest questions startup leaders ask themselves is how soon is too soon to begin marketing their new company. If you are selling a unique product or service, you may hesitate to put yourself and your company out there until you've raised money, perfected...

read more

Why A 13-Week Cash Flow Plan Is A Business Essential

Whether your company is a brand new startup or established and growing quickly, it is essential to be strategic about the future of your business. As cash flow is the lifeblood of a business, you should always be looking forward 13 weeks  to your sources and uses...

read more

Common Startup Myths Debunked

As the founder and/or CEO of a brand new startup, you are going to get advice, hints, and tips from everyone you know. Over the past few years, we've met with people just like you, who have shared the advice they've received. Some of it has been great advice, but...

read more

The Big B” In Business… Budgeting”

Whether you've just decided to start your business or you've been up and running for some time, you know that your budget is integral to everything you do. There won't be a single decision you make that won't be influenced by your business budget.  Knowing how...

read more

A Year In My G-Squared Life: Reflections Of An Associate

Introduction: This week’s blog is a bit different from the blogs I usually write. Most notably because it isn’t being written by me. When an Associate celebrated his one year anniversary with the company and said he’d really like to write a blog about his experiences...

read more

The Ultimate Startup Cheat Sheet

Getting your startup off the ground is no easy task. You may have a great idea and a strategic business plan, but no clue where to start generating profits. Explore the ultimate cheat sheet for startup owners. In it, you will discover seven areas of your business...

read more

The Top 10 Traits That Attract Investors To Your Startup

Startup investors are looking for the next great opportunity, an innovative company with a potential for high profits. Do you think your startup has this potential? If you’re looking to secure funding for your business, you need to understand what attracts startup...

read more

How To Change Your Cash Flow For An Extreme Impact

Businesses are focused on increasing their cash flow, but why is this so important? To put it simply, cash flow keeps your business running. It is all the money that comes into your business, be it from client payment, loans, funds from investors, interest from...

read more

How To Boost Customer Acquisition RIO And Improve Your CAC

For every investment you make in business, you seek a high return. The costs associated with customer acquisition are an investment you make regularly, hoping they pay off with new business and recurring revenue. In our previous blogs, we explored the definition of...

read more

Defining Your CAC: How This Cost Impacts Your Business

Have you ever considered the cost of acquiring a new customer? While you may keep an eye on how much it costs for your sales team to attend conferences or you’ve itemized travel expenses for pitches to potential clients, it is easy to lose sight of the overall CAC...

read more